Sneakers mean so much to us. From sports to fashion, from making a fashion statement to everyday comfort.

A pair of sneakers can become an extension of ourselves. So don't they deserve to last as long and stay as clean as possible? Since we started, we have washed and refurbished around 35,000 pairs of shoes – and every pair that gets a new lease on life makes a difference for the environment.

Producing a new pair of sneakers emits around 13 kg of CO2, while washing 14,000 pairs of shoes emits the same amount. Together, we can cure dirty sneakers one pair at a time. The shoe must go on!